000 | 01293cam a22003255a 4500 | ||
---|---|---|---|
001 | 016870528 | ||
003 | OSt | ||
005 | 20151028130547.0 | ||
008 | 141103t2015 enka frb 001 0 eng d | ||
020 | _a9781292060460 (paperback) | ||
020 | _a1292060468 (paperback) | ||
040 |
_aUk _beng _cUk _dUkOxU _dEG-ScBUE |
||
082 | 0 | 4 |
_a658.87 _bPAL _222 |
100 | 1 |
_aPalmatier, Robert W. _938597 |
|
245 | 1 | 0 |
_aMarketing channel strategy / _cRobert W. Palmatier, Louis W. Stern, Adel I. El-Ansary. |
250 | _a8th ed., Global ed. | ||
260 |
_aHarlow : _bPearson Education Limited, _cc.2015. |
||
300 |
_a496 p. : _bill. ; _c23 cm. |
||
500 | _aAuthorized adaptation from the United States 8th edition, for use outside the United States and Canada. | ||
500 | _aThis eighth edition has a new title, a new structure, several new chapters, and substantial revisions. | ||
500 | _aOriginal edition published as: Marketing channels / Louis W. Stern, Adel I. El-Ansary, 1977. | ||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 |
_aMarketing channels. _2BUEsh |
|
650 | 0 |
_aMarketing _xManagement. _2BUEsh |
|
651 | _2BUEsh | ||
653 |
_bBUSADM _cJune2015 _cOctober2015 |
||
700 | 1 |
_aStern, Louis W., _d1935- |
|
700 | 1 | _aAnsary, Adel I. | |
942 |
_2ddc _k658.87 PAL |
||
999 |
_c19942 _d19914 |