000 01293cam a22003255a 4500
001 016870528
003 OSt
005 20151028130547.0
008 141103t2015 enka frb 001 0 eng d
020 _a9781292060460 (paperback)
020 _a1292060468 (paperback)
040 _aUk
_beng
_cUk
_dUkOxU
_dEG-ScBUE
082 0 4 _a658.87
_bPAL
_222
100 1 _aPalmatier, Robert W.
_938597
245 1 0 _aMarketing channel strategy /
_cRobert W. Palmatier, Louis W. Stern, Adel I. El-Ansary.
250 _a8th ed., Global ed.
260 _aHarlow :
_bPearson Education Limited,
_cc.2015.
300 _a496 p. :
_bill. ;
_c23 cm.
500 _aAuthorized adaptation from the United States 8th edition, for use outside the United States and Canada.
500 _aThis eighth edition has a new title, a new structure, several new chapters, and substantial revisions.
500 _aOriginal edition published as: Marketing channels / Louis W. Stern, Adel I. El-Ansary, 1977.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing channels.
_2BUEsh
650 0 _aMarketing
_xManagement.
_2BUEsh
651 _2BUEsh
653 _bBUSADM
_cJune2015
_cOctober2015
700 1 _aStern, Louis W.,
_d1935-
700 1 _aAnsary, Adel I.
942 _2ddc
_k658.87 PAL
999 _c19942
_d19914