000 | 00975cam a22002775a 4500 | ||
---|---|---|---|
001 | 17568226 | ||
005 | 20160225120950.0 | ||
008 | 121219t2014 enka frb 001 0 eng d | ||
020 | _a1292020032 | ||
020 | _a9781292020037 | ||
040 |
_aDLC _beng _cDLC _dEG-ScBUE |
||
082 | 0 | 4 |
_a338.4791068 _222 _bKOT |
100 | 1 |
_aKotler, Philip. _99038 |
|
245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cKotler, Bowen, Makens. |
250 | _a6th ed., Pearson new international ed. | ||
260 |
_aHarlow : _bPearson Education Limited, _cc.2014. |
||
300 |
_aii, 629 p. : _bill. (col.) ; _c29 cm. |
||
500 | _aIndex : p. 613-629. | ||
504 | _aIncludes bibliographical references. | ||
650 | 0 |
_aHospitality industry _xMarketing. _2BUEsh _919242 |
|
650 | 7 |
_aTourism _xMarketing. _2BUEsh _919243 |
|
653 |
_bBUSADM _cJune2015 _cNovember2015 _cFebruary2016 |
||
700 | 1 |
_aBowen, John _q(John T.), _d1948- _919244 |
|
700 | 1 |
_aMakens, James C. _919245 |
|
942 |
_2ddc _k338.4791068 KOT |
||
999 |
_c19911 _d19883 |