000			01280nac a22002891u 4500
008			100916t xxu||||| |||| 00| 0 eng d
010			_a 2002016549
020			_a0072466650 (student : alk. paper) -
020			_a0071244328
020			_a0071151613 (international : alk. paper)
082	0	0	_a658.802 _bCRA
100			_aCravens, David W. _919378
245	1	0	_aStrategic Marketing / _cDavid W. Cravens, Nigel F. Piercy.
250			_a8th ed.
260			_aBoston : _bMcGraw-Hill Irwin,2003 _c2003.
300			_a726 p. : _bill., maps ; _c26 cm.
490			_917111 _aMcGraw-Hill/Irwin series in marketing
504			_aIncludes bibliographical references and indexes.
650		0	_aMarketing _xDecision making. _919379
650		0	_aMarketing _xManagement. _919380
650		0	_aMarketing _xManagement _vCase studies. _919381
700	1		_aPiercy, Nigel. _919382
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/mh021/2002016549.html
856	4	2	_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/2002016549.html
942			_cBB _k658.802CRA _2ddc
952			_w2007-02-06 _p000002394 _v242.05 _r2010-07-15 _40 _epurchase _00 _u2689 _bMAIN _10 _o658.802 CRA _d2010-09-16 _8 _70 _cLIB1 _2ddc _yBB _s2010-06-09 _l6 _aMAIN
999			_c1991 _d1991