000 00875cam a22002895a 4500
001 17799070
003 OSt
005 20150812133449.0
008 130702t2014 caua frb 001 0 eng d
020 _a9781452261355 (pbk. : alk. paper)
020 _z9781483312316 (web pdf)
040 _aDLC
_beng
_cDLC
_dEG-ScBUE
082 0 4 _a302.2301
_bBER
_222
100 1 _aBerger, Arthur Asa,
_d1933-
_938326
245 1 0 _aMedia analysis techniques /
_cArthur Asa Berger.
250 _a5th ed.
260 _aCalifornia :
_bSAGE,
_cc.2014.
300 _axvii, 238 p. :
_bill. ;
_c24 cm.
500 _aIncludes indexes.
504 _aBibliography : p. 225-228.
650 0 _aMass media
_xMethodology.
_2BUEsh
650 0 _aMass media criticism.
_2BUEsh
651 _2BUEsh
653 _bCOMAME
_cJune2015
_cAugust2015
655 _vreading book
_934232
942 _2ddc
_k302.2301 BER
999 _c19841
_d19813