000			01681cam a22003495a 4500
001			18323877
005			20150812141409.0
008			141002s2013 nyua fr 001 0 eng d
020			_a9780071801874
020			_a0071801871
040			_aTOH _beng _cTOH _dOCLCO _dQBX _dCDX _dYDXCP _dBWX _dNRM _dNGU _dOCLCO _dOCLCQ _dKSU _dCOA _dOCLCF _dLTP _dOCLCQ _dDLC _dEG-ScBUE
050	0	0	_aHF5415.1265 _b.W424 2013
082	0	4	_a658.872 _222 _bWEA
100	1		_aWeaver, Jason D. _938331
245	1	0	_aManager's guide to online marketing / _cJason D. Weaver.
246	3	0	_aOnline marketing
260			_aNew York : _bMcGraw-Hill, _cc.2013.
300			_axiv, 201 p. : _bill. ; _c23 cm.
490	0		_aBriefcase books
500			_aIndex : p. 191-201.
520			_aFor busy managers, a comprehensive crash course on today?s most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business?s credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign. Manager?s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies."--Publisher's website.
650		0	_aInternet marketing. _2BUEsh
650		0	_aInternet searching. _2BUEsh
650		0	_aElectronic commerce. _2BUEsh
650		0	_aWeb search engines. _2BUEsh
650		0	_aBranding (Marketing) _2BUEsh _910059
650		0	_aMarketing. _2BUEsh
651			_2BUEsh
653			_bCOMAME _cJune2015 _cAugust2015
655			_vreading book _934232
942			_2ddc
999			_c19791 _d19763