| 000 | 01569nam a22003855a 4500 | ||
|---|---|---|---|
| 999 |
_c19782 _d19754 |
||
| 001 | 016732229 | ||
| 003 | EG-ScBUE | ||
| 005 | 20201010155544.0 | ||
| 008 | 140530s2015 enka f bd 001 0 eng d | ||
| 020 | _a1292017384 (pbk.) | ||
| 020 | _a 9781292017389 (pbk.) | ||
| 040 |
_aEG-ScBUE _beng _erda _cEG-ScBUE _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.84 _bKEE _222 |
| 100 | 1 |
_aKeegan, Warren J., _eauthor. _922597 |
|
| 245 | 1 | 0 |
_aGlobal marketing / _cWarren J. Keegan, Lubin Graduate School of Business, Pace University, New York City and Westchester, New York, Mark C. Green, Department of Business Administration and Economics, Simpson College, Indianola, Iowa. |
| 250 | _aEighth edition. | ||
| 250 | _aGlobal edition. | ||
| 264 | 1 |
_aBoston : _bPearson Education Limited, _c2015. |
|
| 300 |
_a608 pages : _bcolor illustrations ; _c28 cm |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 500 | _aIncludes glossary. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _aWessam | ||
| 650 | 7 |
_aExport marketing. _2BUEsh _97494 |
|
| 650 | 7 |
_aInternational trade. _2BUEsh _94508 |
|
| 653 |
_bBUSADM _cJune2015 _bCOMAME _cAugust2015 |
||
| 653 |
_bBUSADM _cNovember2016 _bCOMAME _cNovember2016 |
||
| 655 | _vReading book | ||
| 700 | 1 |
_aGreen, Mark C., _eauthor. _922599 |
|
| 856 |
_uwww.pearsonmylab.com _yStudent access code |
||
| 856 |
_uhttp://catalogue.pearsoned.co.uk/catalog/academic/product?ISBN=9781292017389-IS _yInstructor's resource center |
||
| 942 |
_2ddc _k658.84 KEE _e22 _cBB |
||