000 | 01118cam a22003375a 4500 | ||
---|---|---|---|
001 | 016732381 | ||
003 | OSt | ||
005 | 20151103190721.0 | ||
008 | 140603t2015 enka frbd 001 0 eng d | ||
020 | _a9781292017396 | ||
020 | _a1292017392 | ||
040 |
_aUk _beng _cUk _dEG-ScBUE |
||
082 | 0 | 4 |
_222 _bMOR _a659.1 |
100 | 1 |
_aMoriarty, Sandra E. _938659 _q(Sandra Ernst) |
|
245 | 1 | 0 |
_aAdvertising & IMC : _bprinciples & practice / _cSandra Moriarty, Nancy Mitchellm, William Wells. |
246 | 3 |
_aAdvertising and IMC : _bprinciples and practice |
|
250 | _a10th ed., Global ed. | ||
260 |
_aHarlow : _bPearson Education Limited, _cc.2015. |
||
300 |
_a669 p. : _bill. ; _c26 cm. |
||
500 | _aIndex : p. 650-669. | ||
500 | _aGlossary : p. 621-638. | ||
500 | _aIncludes student access code inside : My Marketing Lab. | ||
504 | _aBibliography : p. 639-649. | ||
650 | 7 |
_2BUEsh _95632 _aAdvertising. |
|
650 | 7 |
_93309 _aCommunication in marketing. _2BUEsh |
|
651 | _2BUEsh | ||
653 |
_bCOMAME _cJune2015 _cNovember2015 |
||
700 | 1 | _aMitchell, nancy. | |
700 | 1 | _aWells, william | |
942 | _2ddc | ||
999 |
_c19683 _d19655 |