000 | 01021cam a22003015a 4500 | ||
---|---|---|---|
001 | 18016372 | ||
005 | 20150531115406.0 | ||
008 | 140123t2014 enkad frb 001 0 eng d | ||
020 | _a9780415632089 (hbk) | ||
020 | _a9780415632072 (pbk) | ||
020 | _z9781315775043 (e-book) | ||
040 |
_aDLC _beng _cDLC _dDLC _dEG-ScBUE |
||
082 | 0 | 4 |
_a324.73 _bLEE _222 |
100 | 1 |
_aLees-Marshment, Jennifer. _938110 |
|
245 | 1 | 0 |
_aPolitical marketing : _bprinciples and applications / _cJennifer Lees-Marshment. |
250 | _a2nd ed. | ||
260 |
_aAbingdon ; _aNew York : _bRoutledge / Taylor & Francis Group, _cc.2014. |
||
300 |
_axiv, 273 p. : _bcharts, tables ; _c25 cm. |
||
500 | _aIndex : p. 272-273. | ||
504 | _aIncludes bibliographical references. | ||
650 | 0 |
_aCampaign management. _2BUEsh _928832 |
|
650 | 0 |
_aPolitical campaigns. _2BUEsh _928779 |
|
650 | 0 |
_aMarketing _xPolitical aspects. _2BUEsh |
|
651 | _2BUEsh | ||
653 |
_bBUSADM _cMay2015 |
||
655 |
_vreading book _934232 |
||
942 |
_2ddc _k324.73 LEE |
||
999 |
_c19474 _d19446 |