000 00887cam a22002775a 4500
001 014458509
003 OSt
005 20150805141613.0
008 071119s2012 enka frb 001 0 eng d
020 _a9780750686495
040 _aStDuBDS
_beng
_cStDuBDS
_dEG-ScBUE
082 0 4 _a338.47910688
_bPIK
_222
100 1 _aPike, Steven.
_938109
245 1 0 _aDestination marketing :
_ban integrated marketing communication approach /
_cSteven Pike.
260 _aNew York :
_bRoutledge / Taylor & Francis Group,
_cc.2008.
300 _axv, 406 p. :
_bill. ;
_c25 cm.
500 _aIndex : p. 397-406.
500 _aFirst edition 2008.
504 _aBibliography : p. 371-396.
650 0 _aPlace marketing.
_2BUEsh
650 0 _aTourism
_xMarketing.
_2BUEsh
_919243
651 _2BUEsh
653 _bBUSADM
_cAugust2015
655 _vreading book
_934232
942 _2ddc
_k338.47910688 PIK
999 _c19470
_d19442