000			01772cam a2200361 a 4500
001			15932533
005			20150511154843.0
008			091005s2010 nyua frb 001 0 eng d
020			_a9780415805674 (hbk)
020			_a0415805678 (hbk)
020			_a9780415805681 (pbk)
020			_a0415805686 (pbk)
020			_a9780203870327 (ebk)
020			_a0203870328 (ebk)
040			_aDLC _beng _cDLC _dYDX _dCDX _dYDXCP _dMTG _dBWX _dDLC _dEG-ScBUE
082	0	4	_a153.852 _bPER _222
100	1		_aPerloff, Richard M. _937936
245	1	4	_aThe dynamics of persuasion : _bcommunication and attitudes in the 21st century / _cRichard M. Perloff.
250			_a4th ed.
260			_aNew York ; _aAbingdon, England : _bRoutledge / Taylor & Francis, _c2010.
300			_axvi, 425 p. : _bill. ; _c24 cm.
490	0		_aCommunication series. Communication theory and methodology subseries
500			_aIndex : p. 400-425.
500			_aPrevious ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008.
504			_aBibliography : p. 360-399.
505	0		_aFoundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns.
650		7	_aPersuasion (Psychology) _2BUEsh _919440
650		7	_aMass media _xPsychological aspects. _2BUEsh _937937
650		7	_aAttitude change. _2BUEsh _937938
653			_bCOMAME _cMay2015
655			_vreading book _934232
942			_2ddc _k153.852 PER
999			_c19305 _d19277