000 01014cam a22002893u 4500
001 007126735
005 20150323132435.0
008 981217s1992 xxuah || 001 ||eng
010 _a91015163
020 _a0023300299
020 _a9780023300295
040 _aDLC
_cDLC
_dUk
_dEG-ScBUE
082 0 0 _a687.0688
_bDRA
_222
100 1 _aDrake, Mary Frances.
245 1 0 _aRetail fashion promotion and advertising /
_cMary Frances Drake, Janice Harrison Spoone, Herbert Greenwald.
260 _aNew York :
_bMacmillan Publishing Company ;
_aOntario :
_bMaxwell Macmillan Canada, Inc,
_cc.1992.
300 _axiii, 354 p., [4] p. :
_bill. (col.) ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising
_xFashion.
650 0 _aFashion merchandising.
650 0 _aSales promotion.
653 _bBUSADM
_bGGEN
_cMarch2015
655 _vreading book
_934232
700 1 _aSpoone, Janice Harrison.
700 1 _aGreenwald, Herbert,
_d1912-
942 _2ddc
_k687.0688 DRA
999 _c19103
_d19075