000 | 01571cam a2200277 i 4500 | ||
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001 | 17433452 | ||
005 | 20150319102503.0 | ||
008 | 120817s2013 caua b 001 0 eng | ||
020 | _a9781452230047 (pbk. : alk. paper) | ||
040 |
_aDLC _beng _cDLC _dDLC |
||
082 | 0 | 0 |
_a658.8 _222 _bCRA |
100 | 1 | _aCrane, Frederick G. | |
245 | 1 | 0 |
_aMarketing for entrepreneurs : _bconcepts and applications for new ventures / _cFrederick G. Crane. |
250 | _a2nd ed. | ||
260 |
_aThousand Oaks [California] : _bSAGE Publications, _cc.2013. |
||
300 |
_axiii, 245 p. : _bill. ; _c23 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aMarketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan. | |
650 | 0 |
_aMarketing _xManagement. |
|
650 | 0 | _aSmall business marketing. | |
653 |
_bBUSADM _cMarch2015 |
||
655 |
_vreading book _934232 |
||
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 | _2ddc | ||
999 |
_c19071 _d19043 |