000 00966cam a22003134a 4500
001 15345950
005 20150120154622.0
008 080627r20142009xxkadk fr2b 001 0 eng d
010 _a 2008932105
020 _a9781847874993 (pbk.)
020 _a1847874991 (pbk.)
040 _aUKM
_cUKM
_dYDXCP
_dBTCTA
_dBAKER
_dBWKUK
_dBWK
_dBWX
_dNTE
_dCDX
_dDLC
_dEG-ScBUE
082 0 0 _a658.8
_222
_bBLY
100 1 _aBlythe, Jim
_932572
245 1 0 _aKey concepts in marketing /
_cJim Blythe.
246 3 0 _aMarketing
250 _a1st ed.,
_breprinted.
260 _aLondon :
_bSAGE,
_c2014.
300 _aix, 219 p. :
_bcharts, forms, tables ;
_c22 cm.
490 1 _aSAGE key concepts
500 _aIndex : p. 211-219.
500 _a Reprint of the 2009 ed.
504 _aIncludes bibliographical references.
650 0 _aMarketing
_94499
653 _bBUSADM
_cJanuary2015
655 _vreading book
_934232
830 0 _aSAGE key concepts
942 _2ddc
_k658.8 BLY
999 _c18922
_d18894