| 000 | 01579cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 14917275 | ||
| 005 | 20141215111749.0 | ||
| 008 | 070705t2008 xxua frb 001 0 eng d | ||
| 010 | _a2007027915 | ||
| 020 | _a0132352214 (hbk. : alk. paper) | ||
| 020 | _a9780132352215 (hbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dBAKER _dBTCTA _dYDXCP _dC#P _dDLC _dEG-ScBUE |
||
| 082 | 0 | 0 |
_a658.812 _222 _bKUM |
| 100 | 1 |
_aKumar, V., _d1957- _936921 |
|
| 245 | 1 | 0 |
_aManaging customers for profit : _bstrategies to increase profits and build loyalty / _cV. Kumar. |
| 260 |
_aUpper Saddle River, United States : _bWharton School Pub., _bPearson Education, Inc., _cc.2008. |
||
| 300 |
_axx, 296 p. : _bill. ; _c24 cm. |
||
| 500 | _aIndex : p. 283-296. | ||
| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _aIntroduction-Maximizing profitability-Customer selection metrics-Managing customer profitability-Maximizing customer profitability -Managing loyalty and profitability simultaneously-Optimal allocation of resources across marketing and communication strategies-Pitching the right product to the right customer at the right time-Preventing attrition of customers-Managing multichannel shoppers-Linking investments in branding to customer profitability-Acquiring profitable customers-Managing customer referral behavior-Organizational and implementation challenges-The future of customer management. | |
| 650 | 0 |
_aCustomer relations _xManagement _936922 |
|
| 650 | 0 |
_aProfit _935066 |
|
| 653 |
_bBUSADM _cDecember2014 |
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| 655 |
_vreading book _934232 |
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| 942 |
_2ddc _k658.812 KUM |
||
| 999 |
_c18774 _d18746 |
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