000			01817cam a2200289 a 4500
001			15721194
005			20141124114154.0
008			090501s2009 xxkako fr 001 0 eng d
010			_a2009016489
020			_a9780273714200 (pbk. : alk. paper)
040			_aDLC _cDLC _dDLC _dEG-ScBUE
082	0	0	_a658.827 _222 _bEDG
100	1		_aEdge, Jon _936668
245	1	0	_aDon't mess with the logo : _bthe straight talker's bible of branding / _cJon Edge & Andy Milligan.
260			_aHarlow, United Kingdom : _bFinancial Times / Prentice Hall, _bPearson Education Limited, _c2009 _e([Gosport, United Kingdom] : _fColour Press Ltd.)
300			_axiv, 217 p. : _bforms, photographs, tables ; _c22 cm.
500			_aIncludes appendixes.
500			_aIndex : p. 211-217.
505	0		_aWhy you need to be on the brandwagon-So what is a brand ?-What is brand strategy ?-The house that brand built : positioning and brand architecture-Apples, oranges, blackberries and other fruit : how to create a great brand identity-It's the experience, stupid ! -Too many opinions and not enough cheese sandwiches : a bit about research-Call in the lawyers-Bow ties, ponytails and lunch at the Ivy : how to manage your agencies-Standing up, standing out and standing on your competition : how to keep your brand fresh in the Noo Mejur digital age-How to measure brand performance-When to mess with your logo : drastic measures-The last lesson in brand building-Epilogue : all the top tips in one place (go here first if you can't be bothered to read the book)
650		0	_aBranding (Marketing) _910059
650		0	_aBrand name products _936669
650		0	_aAdvertising _xBrand name products _936670
653			_bBUSADM _cNovember2014
655			_vreading book _934232
700	1		_aMilligan, Andy _936671
942			_2ddc _k658.827 EDG
999			_c18668 _d18640