000 00987 am a2200301ua 4500
001 011297478
005 20140302113839.0
008 970115s1997 xxka grb 001 0 eng d
010 _a96016019
020 _a0132276534 (pbk)
020 _a9780132276535
040 _aUk
_cUk
043 _ae------
082 0 4 _a658.80094
_222
_bEUR
245 0 0 _aEuropean casebook on principles of marketing /
_cedited by Jim Saker and Gareth Smith.
250 _a1st ed.
260 _aLondon :
_bPrentice Hall,
_c1997
_e(Bodmin, United Kingdom :
_fHartnolls Lomited)
300 _axiv, 258 p. :
_bill. ;
_c24 cm.
490 0 _aEuropean casebook series on management
500 _aIncludes index.
504 _aIncludes bibliographical references.
650 0 _aMarketing
_zEurope
_xCase studies
_935077
653 _bBUSADM
_cFebruary2014
655 _vreading book
_934232
700 1 _aSaker, Jim
_935078
_eeditor.
700 1 _aSmith, Gareth
_935079
_eeditor.
942 _2ddc
_k658.80094 EUR
999 _c18032
_d18004