000 00820 am a2200265ua 4500
001 011971995
005 20140302113740.0
008 831003t1982 xxua grd 001 0 eng d
010 _a81084165
020 _z0615098866
020 _a0675098866 (corrected)
040 _aUk
_cUk
082 0 4 _a658.8
_222
_bRUN
100 1 _aRunyon, Kenneth E.
_935073
245 1 4 _aThe practice of marketing /
_cKenneth E. Runyon.
260 _aColumbus, United States :
_bCharles E. Merrill Publishing Company :
_bA Bell & Howell Company,
_cc.1982.
300 _axi, 616 p. :
_bill. ;
_c26 cm.
500 _aIndex : p. 593-616.
500 _aGlossary : p. 583-591.
500 _aIncludes appendix.
650 0 _aMarketing
_94499
653 _bBUSADM
_cFebruary2014
655 _vreading book
_934232
942 _2ddc
_k658.8 RUN
999 _c18029
_d18001