000 00835 am a22002777a 4500
001 008728816
005 20140202160415.0
008 950725s1995 xxka grd 001 0 eng d
020 _a0273607340 (pbk)
020 _a9780273607342
040 _aUk
_cUk
082 0 4 _a658.8
_222
_bMAR
245 0 0 _aMarketing :
_bprinciples and practice /
_cDennis Adcock ... [et al.]
250 _a2nd ed.
260 _aLondon :
_bPitman Publishing,
_c1995
_e(Singapore)
300 _axii, 420 p. :
_bill. (col.) ;
_c25 cm.
500 _aIndex : p. 407-420.
500 _aIncludes glossary.
500 _aIncludes appendix.
650 0 _aMarketing
_94499
653 _bBus
_cFebruary2014
655 _vreading book
_934232
690 7 _aManagement and Business Studies
_2blcoll
700 1 _a Adcock, Dennis
_935022
942 _2ddc
_k658.8 MAR
999 _c18009
_d17981