000 | 01622pam a2200349 i 4500 | ||
---|---|---|---|
001 | 016417872 | ||
003 | OSt | ||
005 | 20180128103358.0 | ||
008 | 130408s2013 enka b 001 0 eng | ||
020 | _a9781408272367 (pbk.) | ||
020 | _a1408272369 (pbk.) | ||
035 | _a(UkOxU)019501516 | ||
040 |
_aUK-WkNB _beng _cUK-WkNB _dEG-ScBUE |
||
082 | 0 | 4 |
_222 _a658.83 _bMAL |
100 | 1 |
_aMalhotra, Naresh K., _920889 |
|
245 | 1 | 0 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra, Imad B. Baalbaki, Nada Nasr Bechwati. |
250 | _aArab world ed. | ||
260 |
_aHarlow, Essex : _bPearson Education Limited, _cc.2013. |
||
300 |
_a936 p. : _bill. ; _c28 cm. |
||
500 | _aIndex : p.917-932. | ||
500 | _aGlossary : p. 890-916. | ||
504 | _aBibliography : p. 851-888. | ||
520 | _aWhile there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover. | ||
650 | 7 |
_aMarketing research. _920890 _2BUEsh |
|
650 | 7 |
_aMarketing research _920891 _xMethodology. _2BUEsh |
|
651 | _2BUEsh | ||
653 |
_bCOMAME _cAugust 2016 |
||
655 |
_vText book _933728 |
||
700 | 1 |
_aBaalbaki, Imad B., _934464 |
|
700 | 1 |
_aNasr Bechwati, Nada, _934465 |
|
942 |
_2ddc _cBB _k658.83 MAL |
||
999 |
_c17761 _d17733 |