| 000 | 01093nam a22003135i 4500 | ||
|---|---|---|---|
| 999 |
_c17716 _d17688 |
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| 001 | 016241854 | ||
| 003 | EG-ScBUE | ||
| 005 | 20191219111544.0 | ||
| 008 | 121203t20132013mauac f b 001 0 eng d | ||
| 020 | _a9780273779414 (paperback) | ||
| 020 | _a0273779419 (paperback) | ||
| 040 |
_aEG-ScBUE _beng _erda _cEG-ScBUE _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.827 _bKEL _222 |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- _eauthor. _930982 |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. |
| 250 | _aFourth edition. | ||
| 250 | _aGlobal edition. | ||
| 264 | 1 |
_aBoston, Mass. ; _aLondon : _b Pearson Education, _c[2013] |
|
| 264 | 4 | _cc2013 | |
| 300 |
_a590 pages : _billustrations (color), portraits (chiefly color) ; _c28 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 7 |
_aBrand name products _xManagement. _2BUEsh _934318 |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _cOctober2013 |
||
| 942 |
_2ddc _cBB |
||