000 00765cam a22002418a 4500
001 13538483
005 20130930134134.0
008 040326s2004 nyu b 001 0 eng
010 _a 2004047715
020 _a0273676458
020 _a9780273676454
082 0 0 _a658.802
_222
_bPIC
100 1 _aPickton, David.
_933801
245 1 0 _aIntegrated marketing communications /
_cDavid Pickton, Amanda Broderick.
250 _a2nd ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall Fiancial Times,
_c2004.
300 _a761 p. :
_bill ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aCommunication in marketing.
_933802
653 _bBus
_cSeptember2013
700 1 _aBroderick, Amanda.
_933803
942 _2ddc
_cBB
999 _c17570
_d17542