000 01240cam a22003375i 4500
999 _c17565
_d17537
001 016166815
003 EG-ScBUE
005 20200826144009.0
008 120903s2012 enka f b 001 0 eng d
020 _a9781408252734 (pbk.)
040 _aEG-ScBUE
_beng
_erda
_cEG-ScBUE
_dEG-ScBUE
082 0 4 _a658.8
_bKOT
_223
245 0 0 _aMarketing management /
_cPhilip Kotler, Northwestern University [and four other].
250 _aArab world edition.
264 1 _aHarlow :
_bPearson Education,
_c2012.
300 _a1 volume (various pagings) :
_billustrations ;
_c28 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 7 _aMarketing
_zArab countries
_vTextbooks.
_2BUEsh
_933785
650 7 _aMarketing
_zArab countries
_xManagement
_vTextbooks.
_2BUEsh
_933786
650 7 _aMarketing research
_zArab countries
_vTextbooks.
_2BUEsh
_933787
651 _2BUEsh
653 _bBUSADM
_cSeptember2013
_cAugust2020
700 1 _aKeller, Kevin Lane,
_d1956-
_eauthor.
700 1 _aHassan, Salah S.,
_eauthor.
700 1 _aBaalbaki, Imad B.,
_eauthor.
700 1 _aShamma, Hamed M.,
_eauthor.
942 _2ddc
_cBB