000 | 01240cam a22003375i 4500 | ||
---|---|---|---|
999 |
_c17565 _d17537 |
||
001 | 016166815 | ||
003 | EG-ScBUE | ||
005 | 20200826144009.0 | ||
008 | 120903s2012 enka f b 001 0 eng d | ||
020 | _a9781408252734 (pbk.) | ||
040 |
_aEG-ScBUE _beng _erda _cEG-ScBUE _dEG-ScBUE |
||
082 | 0 | 4 |
_a658.8 _bKOT _223 |
245 | 0 | 0 |
_aMarketing management / _cPhilip Kotler, Northwestern University [and four other]. |
250 | _aArab world edition. | ||
264 | 1 |
_aHarlow : _bPearson Education, _c2012. |
|
300 |
_a1 volume (various pagings) : _billustrations ; _c28 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 7 |
_aMarketing _zArab countries _vTextbooks. _2BUEsh _933785 |
|
650 | 7 |
_aMarketing _zArab countries _xManagement _vTextbooks. _2BUEsh _933786 |
|
650 | 7 |
_aMarketing research _zArab countries _vTextbooks. _2BUEsh _933787 |
|
651 | _2BUEsh | ||
653 |
_bBUSADM _cSeptember2013 _cAugust2020 |
||
700 | 1 |
_aKeller, Kevin Lane, _d1956- _eauthor. |
|
700 | 1 |
_aHassan, Salah S., _eauthor. |
|
700 | 1 |
_aBaalbaki, Imad B., _eauthor. |
|
700 | 1 |
_aShamma, Hamed M., _eauthor. |
|
942 |
_2ddc _cBB |