000 | 01033cam a22002294a 4500 | ||
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001 | 13534189 | ||
005 | 20130226111737.0 | ||
008 | 040323s2005 nju b 001 0 eng | ||
020 | _a0131848143 | ||
020 | _a9780131848146 | ||
082 | 0 | 0 |
_a174.96588 _222 _bETH |
245 | 0 | 0 |
_aEthical Marketing / _cPatrick E. Murphy ... [et al.]. |
260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2005. |
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300 |
_axxi, 266 p. ; _c23 cm. |
||
440 | 0 |
_aBasic ethics in action _932709 |
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504 | _aIncludes bibliographical references (p. 248-257) and index. | ||
505 | 0 | _aEthical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing. | |
650 | 0 |
_aMarketing _xMoral and ethical aspects. _932710 |
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653 |
_bBus _cFebruary2013 |
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700 | 1 |
_aMurphy, Patrick E., _d1948- _932711 |
|
942 |
_2ddc _cBB |
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999 |
_c17321 _d17293 |