000 01222cam a2200325 i 4500
001 17302385
003 EG-ScBUE
005 20230319111640.0
008 120517t2013 maua f b 001 0 eng d
020 _a9780132135467 (alk. paper)
020 _a0132135469
040 _aEG-ScBUE
_beng
_erda
_cEG-ScBUE
_dEG-ScBUE
082 0 4 _a796.0688
_222
_bFET
100 1 _aFetchko, Michael J.,
_eauthor.
_932701
245 1 0 _aSports Marketing /
_cMichael J. Fetchko, ISM USA/Point Park University, Pittsburgh Center for Sports Media and Marketing, Donald P. Roy, Middle Tennessee State University, Kenneth E. Clow, University of Louisiana at Monroe.
250 _aFirst edition.
264 1 _aBoston :
_bPearson Education Limited,
_c[2013]
264 4 _cc2013
300 _axxi, 391 pages :
_bcolor illustrations ;
_c30 cm
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references and index.
650 7 _aSports
_xMarketing.
_2BUEsh
_932702
653 _cFebruary2013
_bGGEN
655 _vReading book
700 1 _aRoy, Donald P.,
_eauthor.
_932703
700 1 _aClow, Kenneth E.,
_eauthor.
_919992
942 _2ddc
_cBB
999 _c17318
_d17290