| 000 | 01138nam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | 014617707 | ||
| 003 | EG-ScBUE | ||
| 005 | 20230319121800.0 | ||
| 008 | 080506t2009 njuac f b 001 0 eng d | ||
| 020 | _a0138137455 (International ed. : pbk.) | ||
| 020 | _a9780138137458 (International ed. : pbk.) | ||
| 040 |
_aEG-ScBUE _beng _erda _cEG-ScBUE _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a796.0698 _222 _bSHA |
| 100 | 1 |
_aShank, Matthew D., _eauthor. _932699 |
|
| 245 | 1 | 0 |
_aSports marketing : _ba strategic perspective / _cMatthew D. Shank, Ph.D. dean, School of Business Administration and professor of Marketing, University of Dayton. |
| 250 | _aFourth edition. | ||
| 264 | 1 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _c[2009] |
|
| 264 | 4 | _cc2009 | |
| 300 |
_axxiv, 453 pages : _billustrations, portraits ; _c26 cm |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 7 |
_aSports _zUnited States _xMarketing. _2BUEsh _932700 |
|
| 653 |
_cFebruary2013 _bGGEN |
||
| 655 | _vReading book | ||
| 942 |
_2ddc _cBB |
||
| 999 |
_c17317 _d17289 |
||