| 000 | 00878nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 014563800 | ||
| 003 | Uk | ||
| 005 | 20130225131358.0 | ||
| 008 | 080312s2008 xxua b 001 0 eng | ||
| 020 | _a0132345544 (pbk.) | ||
| 020 | _a9780132345545 (pbk.) | ||
| 082 | 0 | 4 |
_a658.8 _222 _bAND |
| 100 | 1 |
_aAndreasen, Alan R., _d1934- _932696 |
|
| 245 | 1 | 0 |
_aStrategic Marketing for Nonprofit Organizations / _cAlan R. Andreasen, Philip Kotler. |
| 250 | _a7th ed., International ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall ; _aLondon : _bPearson Education, _cc2008. |
||
| 300 |
_axxii, 504 p. : _bill. ; _c24 cm. |
||
| 500 | _aPrevious ed.: 2003. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aNonprofit organizations _xMarketing. _932697 |
|
| 653 |
_bBus _cFebruary2013 |
||
| 700 | 1 |
_aKotler, Philip. _932698 |
|
| 942 |
_2ddc _cBB |
||
| 999 |
_c17316 _d17288 |
||