000			01614nam a22002297a 4500
008			130224s2011 mau||||| |||| 001 0 eng d
020			_a9780132546133 :
082			_a658.816 _bNAG _222
100			_aNagle, Thomas T. _932691
245			_aThe strategy and tactics of pricing : _ba guide to growing more profitably / _cThomas T. Nagle, John E. Hogan, Joseph Zale.
250			_a5th ed.
260			_aBoston : _bPrentice Hall, _cc2011.
300			_axiv, 334 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505			_aStrategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.
650			_aPricing. _932692
650			_aMarketing _xDecision making _932693
653			_bBus
700			_aHogan, John E. _932694
700			_aZale, Joseph. _932695
942			_2ddc _cBB _k658.816 NAG
999			_c17315 _d17287