000 | 01015pam a2200289 a 4500 | ||
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001 | 015408039 | ||
003 | Uk | ||
005 | 20130218104511.0 | ||
008 | 091028s2011 nyuab b 001 0 eng|d | ||
020 | _a0071220607 (pbk.) | ||
020 | _a9780071220606 (pbk.) | ||
082 | 0 | 4 |
_a659.1 _222 _bARE |
100 | 1 |
_aArens, William F. _932628 |
|
245 | 1 | 0 |
_aContemporary Advertising and Integrated Marketing Communications / _cWilliam F. Arens. |
250 |
_a13th ed. / _bWilliam F. Arens, Michael F. Weigold, Christian Arens. |
||
260 |
_aNew York : _bMcGraw-Hill Higher Education, _cc2011. |
||
300 |
_axl, 774 p. : _bill. (chiefly col.), col. maps ; _c28 cm. |
||
500 | _a"International student edition" --cover. | ||
500 | _aPrevious ed.: 2009. | ||
500 |
_aFormerly CIP. _5Uk |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aAdvertising. _932629 |
|
653 |
_bBus _cFebruary2013 |
||
700 | 1 |
_aWeigold, Michael F., _d1958- _932630 |
|
700 | 1 |
_aArens, Christian. _932631 |
|
942 |
_2ddc _cBB |
||
999 |
_c17300 _d17272 |