000 | 01042cam a22002534a 4500 | ||
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001 | 16450499 | ||
005 | 20130211120031.0 | ||
008 | 100908s2008 nyua b 001 0 eng d | ||
020 | _a0071508287 | ||
020 | _a9780071508285 | ||
082 | 0 | 4 |
_a658.800285 _222 _bVOL |
100 | 1 |
_aVollmer, Christopher. _932553 |
|
245 | 1 | 0 |
_aAlways on : _bAdvertising, Marketing and Media in an Era of Consumer Control / _cChristopher Vollmer with Geoffrey Precourt. |
260 |
_aNew York : _bMcGraw-Hill, _cc2008. |
||
300 |
_a215 p. : _bill. ; _c21 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aThe twenty-first century marketing mix -- Mediamorphosis : the consumer in charge -- Mutiny in media -- Metrics : moving from impressions to impact -- Marketers to agencies : "change or die" -- The future starts here. | |
650 | 0 |
_aInternet marketing. _932554 |
|
650 | 0 |
_aConsumer behavior. _932555 |
|
650 | 0 |
_aMarketing. _932556 |
|
653 |
_bBus _cFebruary2013 |
||
700 | 1 |
_aPrecourt, Geoffrey. _932557 |
|
942 |
_2ddc _cBB |
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999 |
_c17280 _d17252 |