| 000 | 01153nam a22003011a 4500 | ||
|---|---|---|---|
| 001 | 016089983 | ||
| 003 | Uk | ||
| 005 | 20170319110920.0 | ||
| 008 | 130119s2013 nyua b 001 0 eng d | ||
| 020 | _a0071315128 (pbk.) | ||
| 020 | _a9780071315128 (pbk.) | ||
| 082 | 0 | 4 |
_a658.83420973 _223 _bHAW |
| 100 | 1 |
_aHawkins, Del I. _932545 |
|
| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh. |
| 250 | _a12th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2013. |
||
| 300 |
_axxvii, 772 p. : _bill. (some col.) ; _c26 cm. + _e1 CD-ROM. |
||
| 500 | _a"This international student edition is for use outside of the US. McGraw-Hill international edition"--Cover. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aConsumer behavior _zUnited States. _932546 _2BUEsh |
|
| 650 | 0 |
_aMarket surveys _zUnited States. _932547 _2BUEsh |
|
| 650 | 0 |
_aConsumer behavior _zUnited States _xCase studies. _920895 _2BUEsh |
|
| 651 | _2BUEsh | ||
| 653 | _cFebruary2013 | ||
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 700 | 1 |
_aMothersbaugh, David L. _94531 |
|
| 942 |
_2ddc _cBB |
||
| 999 |
_c17276 _d17248 |
||