000 | 01061cam a22003255i 4500 | ||
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999 |
_c17079 _d17051 |
||
001 | 15574244 | ||
003 | EG-ScBUE | ||
005 | 20200129130941.0 | ||
008 | 090105t20102010nyua f b 001 0 eng d | ||
020 | _a0071285466 | ||
020 | _a9780071285469 | ||
040 |
_aEG-ScBUE _beng _erda _cEG-ScBUE _dEG-ScBUE |
||
082 | 0 | 4 |
_a658.8 _bGRE _222 |
100 | 1 |
_aGrewal, Dhruv, _eauthor. _931192 |
|
245 | 1 | 0 |
_aMarketing / _cDhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College. |
250 | _aSecond edition. | ||
250 | _aInternational student edition. | ||
264 | 1 |
_aNew York : _bMcGraw-Hill Irwin, _c[2010] |
|
264 | 4 | _ac2010 | |
300 |
_axxxv, 683 pages : _billustrations (color) ; _c29 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 7 |
_aMarketing. _2BUEsh _94499 |
|
651 | _2BUEsh | ||
653 |
_bBUSADM _cOctober2012 _cOctober2016 |
||
700 | 1 |
_aLevy, Michael, _d1950- _eauthor. _931194 |
|
942 |
_2ddc _cBB |