000 | 00814nac a22002291u 4500 | ||
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008 | 120926b2012 us a | |||| 001 0 eng d | ||
010 | _a | ||
020 | _a0273753363 | ||
020 | _a9780273753360 | ||
082 | 0 | 0 |
_a658.8 _bKOT _222 |
100 |
_aKotler, Philip. _930980 |
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245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Keller. |
250 |
_a14 ed. _bGlobal Edition |
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260 |
_aBoston : _bPearson Education Limited, _cc2012. |
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300 |
_aunpaged : _bcol. ill. ; _c28 cm. |
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504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing _xManagement. _930981 |
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653 |
_bBus _cSeptember2012 _cOctober2012 |
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700 | 1 |
_930982 _aKeller, Kevin Lane, _d1956- |
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856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip055/2004029595.html |
942 |
_cNB _k658.8KOT _2ddc |
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999 |
_c17030 _d17002 |