| 000 | 01122nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 015897219 | ||
| 003 | Uk | ||
| 005 | 20201128020933.0 | ||
| 008 | 110914s2012 nyuac b 001 0 eng d | ||
| 020 | _a0071314407 | ||
| 020 | _a9780071314404 | ||
| 082 | 0 | 4 |
_a659.1 _223 _bBEL |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _930954 |
|
| 245 | 1 | 0 |
_aAdvertising and Promotion : _ban Integrated Marketing Communications Perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 |
_a9th ed. / _bwith contributions by Jörg Dietzel. |
||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2012. |
||
| 300 |
_axxxv, 769 p. : _bill. (chiefly col.), col. ports. ; _c28 cm. |
||
| 500 | _aPrevious ed.: 2009. | ||
| 500 | _a"Global edition"-Cover. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCommunication in marketing. _930955 |
|
| 650 | 0 |
_aSales promotion. _930956 |
|
| 650 | 0 |
_aAdvertising. _930957 |
|
| 653 |
_bBus _cSeptember2012 |
||
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 700 | 1 |
_aDietzel, Jörg, _d1961- _930958 |
|
| 700 | 1 |
_9622 _aBelch, Michael A. |
|
| 942 |
_2ddc _cBB |
||
| 999 |
_c17019 _d16991 |
||