| 000 | 01484aam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 015408533 | ||
| 003 | Uk | ||
| 005 | 20110214210024.0 | ||
| 008 | 110201s2011 njuabf b 001 0 eng c | ||
| 020 | _a0470505745 (pbk.) : | ||
| 020 | _a9780470505748 (pbk.) : | ||
| 082 | 0 | 4 |
_a658.84 _222 _bKOT |
| 100 | 1 |
_aKotabe, Masaaki. _929473 |
|
| 245 | 1 | 0 |
_aGlobal Marketing Management / _cMasaaki Kotabe, Kristiaan Helsen. |
| 250 | _a5th ed. | ||
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2011. |
||
| 300 |
_axxiii, 717 p., 12 p. of plates : _bill. (some col.), col. maps ; _c28 cm. |
||
| 500 | _a"International student version." | ||
| 500 | _aInstructions to access the software in pocket attached to inside of front cover. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aExport marketing _xManagement. _929474 |
|
| 650 | 0 |
_aInternational business enterprises _xManagement. _929475 |
|
| 690 | 7 |
_aManagement and Business Studies _2blcoll _929476 |
|
| 653 |
_bBus _cMarch2012 |
||
| 700 | 1 |
_aHelsen, Kristiaan. _929477 |
|
| 942 |
_2ddc _cBB |
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_c16608 _d16608 |
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| 952 |
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