| 000 | 01312cam a22003374a 4500 | ||
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| 001 | 11794478 | ||
| 005 | 20001019092803.0 | ||
| 008 | 990924s2001 nyua b 001 0 eng | ||
| 010 | _a 99049461 | ||
| 020 | _a0273721380 | ||
| 020 | _a9780273721383 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 043 | _ae------ | ||
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_aHF5415.123 _b.P45 2001 |
| 082 | 0 | 0 |
_a658.802 _222 _bPEL |
| 100 | 1 |
_aPelsmacker, Patrick de, _d1957- _927467 |
|
| 245 | 1 | 0 |
_aMarketing Communications / _cPatrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bFinancial Times/Prentice Hall, 2010 _c2010 |
||
| 300 |
_a660 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aCommunication in marketing _zEurope. _927468 |
|
| 650 | 0 |
_aAdvertising. _927469 |
|
| 653 |
_bBus _cOctober2011 |
||
| 700 | 1 |
_aGeuens, Maggie, _d1969- _927470 |
|
| 700 | 1 |
_aBergh, Joeri van den, _d1971- _927471 |
|
| 942 |
_2ddc _cBB |
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| 999 |
_c16125 _d16125 |
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| 952 |
_p000025302 _40 _epurchase _00 _u26636 _bMAIN _10 _o658.802 PEL _d2011-10-10 _8Baccah _70 _cLIB1 _2ddc _yBB _aMAIN |
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