000			01954cam a22003258a 4500
001			15315239
005			20101019143607.0
008			080604s2009 mau 001 0 eng
010			_a 2008024615
020			_a0205569900 (alk. paper)
020			_a9780205569908 (alk. paper)
040			_aDLC _cDLC
050	0	0	_aHM1221 _b.B63 2009
082	0	0	_a659.2 _222 _bBOB
100	1		_aBobbitt, William R. _q(William Randy) _923268
245	1	0	_aDeveloping the Public Relations Campaign : _bA Team-Based Approach / _cRandy Bobbitt, Ruth Sullivan.
250			_a2nd ed.
260			_aBoston : _bAllyn & Bacon/Pearson, 2009 _cc2009.
300			_a270 p. : _bill.; _c22 cm.
500			_anew nonfiction2011
504			_aIncludes bibliographical references and index.
505	0		_aPublic relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : non-media channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues .
650		0	_aPublic relations. _923269
700	1		_aSullivan, Ruth, _d1955- _923270
942			_2ddc _cBB
999			_c15165 _d15165
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952			_p000023357 _40 _epurchase _00 _u24772 _bMAIN _10 _o659.2 BOB _d2011-04-21 _8Baccah _70 _cLIB1 _2ddc _g180.00 _yBB _aMAIN
952			_w2011-04-21 _p000023358 _r2011-12-18 _40 _epurchase _00 _u24773 _bMAIN _10 _o659.2 BOB _d2011-04-21 _q2012-01-08 _8Baccah _70 _cLIB1 _2ddc _g180.00 _yBB _s2011-12-18 _l1 _aMAIN