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008 090209s2009 nyua |rb 001 0 eng
010 _a 2009003055
020 _a9780814415214
020 _a0814415210
035 _a(OCoLC)ocn276334364
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050 0 0 _aHF5415
_b.K6244 2009
082 0 0 _a658
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_bKOT
100 1 _aKotler, Philip.
_913237
245 1 0 _aChaotics :
_bThe Business of Managing and Marketing in the Age of Turbulence /
_cPhilip Kotler and John A. Caslione.
260 _aNew York :
_bAmerican Management Association, 2009
_cc2009.
300 _axiii, 206 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [191]-200) and index.
505 0 _aThe world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.
650 0 _aMarketing.
_913238
650 0 _aManagement.
_913239
650 0 _aBusiness cycles.
_913240
650 0 _aGlobalization.
_913241
700 1 _aCaslione, John A.
_913242
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/fy0906/2009003055.html
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