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008 | 090209s2009 nyua |rb 001 0 eng | ||
010 | _a 2009003055 | ||
020 | _a9780814415214 | ||
020 | _a0814415210 | ||
035 | _a(OCoLC)ocn276334364 | ||
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_aHF5415 _b.K6244 2009 |
082 | 0 | 0 |
_a658 _222 _bKOT |
100 | 1 |
_aKotler, Philip. _913237 |
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245 | 1 | 0 |
_aChaotics : _bThe Business of Managing and Marketing in the Age of Turbulence / _cPhilip Kotler and John A. Caslione. |
260 |
_aNew York : _bAmerican Management Association, 2009 _cc2009. |
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300 |
_axiii, 206 p. : _bill. ; _c24 cm. |
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504 | _aIncludes bibliographical references (p. [191]-200) and index. | ||
505 | 0 | _aThe world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability. | |
650 | 0 |
_aMarketing. _913238 |
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650 | 0 |
_aManagement. _913239 |
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650 | 0 |
_aBusiness cycles. _913240 |
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650 | 0 |
_aGlobalization. _913241 |
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700 | 1 |
_aCaslione, John A. _913242 |
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856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy0906/2009003055.html |
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