| 000 | 01196cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 13782225 | ||
| 005 | 20161109150501.0 | ||
| 008 | 041115s2006 ohua |rb 001 0 eng | ||
| 010 | _a2004116550 | ||
| 020 | _a0324289561 (student ed. with InfoTrac) | ||
| 020 | _a0324320159 (student ed.) | ||
| 020 | _a0324317182 (instructor's ed. with InfoTrac) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5821 _b.O34 2006 |
| 082 | 0 | 0 |
_a659.1 _222 _bOGU |
| 100 | 1 |
_aO'Guinn, Thomas C. _912896 |
|
| 245 | 1 | 0 |
_aAdvertising and Integrated Brand Promotion / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 | _a4th ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _cc2006. |
||
| 300 |
_axlviii, 781 p. : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aAdvertising. _912897 |
|
| 650 | 0 |
_912898 _aAdvertising media planning |
|
| 700 | 1 |
_aAllen, Chris T. _912899 |
|
| 700 | 1 |
_aSemenik, Richard J. _912900 |
|
| 942 |
_2ddc _cBB |
||
| 999 |
_c13733 _d13733 |
||