| 000 | 01597cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 15719199 | ||
| 005 | 20100301152010.0 | ||
| 008 | 090430s2010 caua |rb 001 0 eng | ||
| 010 | _a 2009015073 | ||
| 020 | _a9781412974912 (pbk.) | ||
| 020 | _a1412974917 (pbk.) | ||
| 035 | _a(OCoLC)ocn318878805 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dYDXCP _dC#P _dMNW _dDLC |
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| 050 | 0 | 0 |
_aHF5823 _b.A758 2010 |
| 082 | 0 | 0 |
_a659.1 _222 _bALT |
| 100 | 1 |
_aAltstiel, Tom. _912688 |
|
| 245 | 1 | 0 |
_aAdvertising Creative : _bStrategy, Copy + Design / _cTom Altstiel, Jean Grow. |
| 250 | _a2nd ed. | ||
| 260 |
_aLos Angeles : _bSAGE, 2010 _cc2010. |
||
| 300 |
_axx, 347 p. : _bill. (chiefly col.) ; _c28 cm. |
||
| 500 | _aRev. ed. of: Advertising strategy. c2006. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aCopy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide. | |
| 650 | 0 |
_aAdvertising. _912689 |
|
| 700 | 1 |
_aGrow, Jean. _912690 |
|
| 700 | 1 |
_aAltstiel, Tom. _tAdvertising strategy. _912691 |
|
| 942 |
_2ddc _cBB |
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| 999 |
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| 952 |
_w2010-03-15 _p000020212 _r2011-06-28 _40 _epurchase _00 _u20740 _bMAIN _m15 _10 _o659.1 ALT _d2010-03-15 _8Alahram _h302 _70 _cLIB1 _2ddc _g324.00 _yBB _s2011-03-29 _l3 _aMAIN |
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