000 | 01850cam a2200325 a 4500 | ||
---|---|---|---|
001 | 15596104 | ||
005 | 20100113111033.0 | ||
008 | 090123s2010 caua |rb 001 0 eng | ||
010 | _a 2009002539 | ||
020 | _a9781412970419 (pbk. : acidfree paper) | ||
020 | _a1412970415 (pbk. : acidfree paper) | ||
035 | _a(OCoLC)ocn299381579 | ||
040 |
_aDLC _cDLC _dBTCTA _dYDXCP _dC#P _dBWX _dCDX _dDLC |
||
050 | 0 | 0 |
_aHF5415.127 _b.M66 2010 |
082 | 0 | 0 |
_a658.802 _222 _bMOO |
100 | 1 |
_aMooij, Marieke K. de, _d1943- _912603 |
|
245 | 1 | 0 |
_aGlobal Marketing and Advertising : _bUnderstanding Cultural Paradoxes / _cMarieke de Mooij. |
250 | _a3rd ed. | ||
260 |
_aLos Angeles : _bSAGE, 2010 _cc2010. |
||
300 |
_axviii, 323 p. : _bill. ; _c26 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aThe paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value paradox to strategy. | |
650 | 0 |
_aMarketing. _912604 |
|
650 | 0 |
_aTarget marketing _vCross-cultural studies. _912605 |
|
650 | 0 |
_aAdvertising _vCross-cultural studies. _912606 |
|
650 | 0 |
_aConsumer behavior _vCross-cultural studies. _912607 |
|
942 |
_2ddc _cBB |
||
999 |
_c13660 _d13660 |
||
952 |
_3inv2011 _w2010-03-14 _p000020191 _r2012-03-26 _40 _epurchase _00 _u20707 _bMAIN _m23 _10 _o658.802 MOO _d2010-03-14 _8Alahram _h300 _70 _cLIB1 _2ddc _g324.00 _yBB _s2012-03-13 _l6 _aMAIN |