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| 008 | 050802s2006 enka |rb 001 0 eng | ||
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_aBruhn, Manfred. _911406 |
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_aServices Marketing : _bManaging the Service Value Chain / _cManfred Bruhn and Dominck Georgi. |
| 260 |
_aHarlow, England ; _aNew York : _bFinancial Times/Prentice Hall, 2006 _c2006. |
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| 300 |
_axxvi, 478 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references (p. 449-466) and index. | ||
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_aService industries _xMarketing _xManagement. _911407 |
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_aCustomer services _xMarketing _xManagement. _911408 |
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_aBusiness logistics _xManagement. _911409 |
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_aGeorgi, Dominck. _911410 |
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