000			01912cam a22003494a 4500
001			11867853
005			20060725211228.0
008			991214s2000 nyua | b 001 0 eng d
010			_a 99089668
020			_a1439172919
040			_aDLC _cDLC _dDLC
042			_apcc
043			_an-us---
050	0	0	_aHD69.B7 _bA215 2000
082	0	0	_a658.827 _222 _bAAK
100	1		_aAaker, David A. _910065
245	1	0	_aBrand Leadership / _cDavid A. Aaker, Erich Joachimsthaler.
260			_aNew York : _bFree Press, _c2000.
300			_axii, 351 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 331-335) and index.
650		0	_aBrand name products _zUnited States _xManagement. _910066
700	1		_aJoachimsthaler, Erich, _d1956- _910067
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/simon051/99089668.html
856	4	1	_3Sample text _uhttp://www.loc.gov/catdir/samples/simon031/99089668.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/simon033/99089668.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0631/99089668-t.html
942			_2ddc _cNB
999			_c13069 _d13069
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