000 | 01922pam a2200337 a 4500 | ||
---|---|---|---|
001 | 3904721 | ||
005 | 20060725210453.0 | ||
008 | 910208s1991 nyua | b 001 0 eng d | ||
010 | _a 91010380 | ||
020 | _a0029001013 | ||
040 |
_aDLC _cDLC _dDLC |
||
043 | _an-us--- | ||
050 | 0 | 0 |
_aHD69.B7 _bA22 1991 |
082 | 0 | 0 |
_a658.827 _222 _bAAK |
100 | 1 |
_aAaker, David A. _910062 |
|
245 | 1 | 0 |
_aManaging Brand Equity : _bCapitalizing on the Value of a Brand Name / _cDavid A. Aaker |
260 |
_aNew York : _bFree Press , _cc1991. |
||
300 |
_axiii, 299 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references (p. 277-287) and index. | ||
650 | 0 |
_aBrand name products _xValuation _zUnited States _xManagement. _910063 |
|
650 | 0 |
_aIntangible property _xValuation _zUnited States _xManagement. _910064 |
|
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/simon051/91010380.html |
856 | 4 | 1 |
_3Sample text _uhttp://www.loc.gov/catdir/samples/simon031/91010380.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/simon033/91010380.html |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0630/91010380-t.html |
942 |
_2ddc _cNB |
||
999 |
_c13068 _d13068 |
||
952 |
_w2009-12-21 _p000019352 _r2010-04-19 _40 _epurchase _00 _u19827 _bMAIN _10 _o658.827 AAK _d2009-12-21 _8Baccah _70 _cLIB1 _2ddc _yNB _s2010-04-12 _l4 _aMAIN |
||
952 |
_3inv2010 _w2009-12-21 _p000019359 _r2012-02-13 _40 _epurchase _00 _u19828 _bMAIN _m14 _10 _o658.827 AAK _d2009-12-21 _8Baccah _70 _cLIB1 _2ddc _yBB _s2011-10-04 _l11 _aMAIN |
||
952 |
_w2009-12-21 _p000019360 _r2012-02-07 _40 _epurchase _00 _u19829 _bMAIN _m7 _10 _o658.827 AAK _d2009-12-21 _q2012-03-08 _8Baccah _70 _cLIB1 _2ddc _yBB _s2012-02-07 _l7 _aMAIN |