000 | 01478cam a22003254a 4500 | ||
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001 | 13351302 | ||
005 | 20181121124904.0 | ||
008 | 030924s2004 nyua b 001 0 eng | ||
010 | _a 2003063055 | ||
020 | _a0743249380 | ||
040 |
_aDLC _cDLC _dDLC |
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042 | _apcc | ||
050 | 0 | 0 |
_aHD69.B7 _b.A2154 2004 |
082 | 0 | 0 |
_a658.827 _222 _bAAK |
100 | 1 |
_aAaker, David A. _910057 |
|
245 | 1 | 0 |
_aBrand Portfolio Strategy : _bCreating Relevance, Differentiation, Energy, Leverage, and Clarity / _cDavid A. Aaker. |
260 |
_aNew York : _bFree Press, _cc2004. |
||
300 |
_axviii, 348 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references (p. [323]-327) and index. | ||
650 | 0 |
_aBrand name products _xPlanning. _910058 |
|
650 | 0 |
_aBranding (Marketing) _910059 |
|
650 | 0 |
_aBrand name products _xValuation _xManagement. _910061 |
|
650 | 0 |
_910060 _aBrand name products _xManagement |
|
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/simon053/2003063055.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/simon051/2003063055.html |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0631/2003063055-t.html |
856 | 4 | 1 |
_3Sample text _uhttp://www.loc.gov/catdir/enhancements/fy0641/2003063055-s.html |
942 |
_2ddc _cNB |
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999 |
_c13067 _d13067 |