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| 001 | 15573286 | ||
| 005 | 20090115144831.0 | ||
| 008 | 090102s2009 nyu b 001 0 eng | ||
| 010 | _a 2008054877 | ||
| 020 | _a9780273716860 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC |
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| 050 | 0 | 0 |
_aHD30.4 _b.S28 2009 |
| 082 | 0 | 0 |
_a650.072 _222 _bSAU |
| 100 | 1 |
_aSaunders, Mark _d1959- _98900 |
|
| 245 | 1 | 0 |
_aResearch Methods for Business Students / _cMark Saunders, Philip Lewis, Adrian Thornhill. |
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bPrentice Hall, _cc2009. |
||
| 263 | _a0904 | ||
| 300 |
_axxxi, 614p.: _bill.; _c24cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report. | |
| 650 | 0 |
_aBusiness _xResearch. _98901 |
|
| 650 | 0 |
_aBusiness _xResearch _xData processing. _98902 |
|
| 700 | 1 |
_aLewis, Philip, _d1945- _98903 |
|
| 700 | 1 |
_aThornhill, Adrian. _98904 |
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