| 000 | 00865nac a22002171u 4500 | ||
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| 010 | _a2004029595 | ||
| 020 | _a0131457578 | ||
| 082 | 0 | 0 |
_a658.8 _bK874 |
| 090 |
_c1214 _d1214 |
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| 100 | _aKotler, Philip. | ||
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Keller. |
| 250 | _aTwelfth ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson Prentice Hall, _cc2006. |
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| 300 |
_axxxix, 733 [45] p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip055/2004029595.html |
| 942 |
_cBB _k658.8K874 |
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| 952 |
_3inv2010 _w2006-08-27 _p000003278 _r2011-07-06 _40 _00 _u1725 _bMAIN _m1 _10 _o658.8 KOT _d2027-08-06 _70 _cMAIN _yBB _s2010-10-21 _l4 _aMAIN |
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| 999 |
_c1214 _d1214 |
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