| 000 | 00774nac a22002171u 4500 | ||
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| 020 | _a8176490946 | ||
| 082 | 0 | 0 |
_a658.802 _bM1351 |
| 090 |
_c1208 _d1208 |
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| 100 | _aMcDonald, Malcolm. | ||
| 245 | 1 | 0 |
_aMarketing plans : _bhow to prepare them, how to use them / _cMalcolm McDonald. |
| 250 | _a4th ed. | ||
| 260 |
_aNew Delhi : _bViva books private limited. _c2000. |
||
| 300 |
_axviii, 578 p. : _bill. ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xPlanning. |
|
| 710 | 2 | _aInstitute of Marketing. | |
| 942 |
_cBB _k658.802M1351 |
||
| 952 |
_w2006-08-27 _p000003284 _r2010-03-31 _40 _00 _u1719 _bMAIN _10 _o658.802 MCD _d2027-08-06 _70 _cMAIN _yBB _s2010-03-30 _l7 _aMAIN |
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| 999 |
_c1208 _d1208 |
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