000 | 00880nac a22002171u 4500 | ||
---|---|---|---|
020 | _a0130950122 (pbk.) | ||
082 |
_a658.8 _bL9112 |
||
090 |
_c1194 _d1194 |
||
100 | _aLovelock, Christopher | ||
245 |
_aPrinciples of service marketing and management / _cChristopher Lovelock, Lauren Wright. |
||
250 | _a2nd ed. | ||
260 |
_aUpper Saddle River, N.J. : _bPrentice Hall/Pearson, _c2002. |
||
300 |
_axix, 436 p. : _bill., ; _c26 cm. |
||
500 | _aPrevious ed.: 1999. | ||
504 | _aIncludes bibliographical references and index. | ||
650 |
_aService industries _xMarketing. _zUnited States |
||
650 |
_aService industries _xManagement. _zUnited States |
||
700 | _aWright, Lauren. | ||
942 |
_cBB _k658.8L9112 |
||
952 |
_w2006-08-27 _p000003298 _r2011-07-20 _40 _00 _u1705 _bMAIN _m2 _10 _o658.8 LOV _d2027-08-06 _70 _cMAIN _yBB _s2010-05-05 _l7 _aMAIN |
||
999 |
_c1194 _d1194 |