| 000 | 00957nac a22002291u 4500 | ||
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| 020 | _a1861529015 (pbk) | ||
| 082 |
_a658.84 _bE9242 |
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| 090 |
_c1190 _d1190 |
||
| 100 | _aEvans, Martin | ||
| 245 |
_aExploring direct and relationship marketing / _cMartin Evans, Lisa O'Malley, Maurice Patterson. |
||
| 250 | _a2nd ed. | ||
| 260 |
_aAustralia : _bThomson _c2004. |
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| 300 |
_axxiv, 520 p. : _bill. ; _c25 cm. |
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| 500 | _aIncludes bibliographical references and index. | ||
| 500 | _aPrevious ed.: published as Exploring direct marketing / Lisa O'Malley, Maurice Patterson, Martin Evans. London: International Thomson Business, 1998. | ||
| 650 | _aDirect marketing. | ||
| 650 | _aSelling. | ||
| 700 | _aPatterson, Maurice. | ||
| 700 | _aO'Malley, Lisa. | ||
| 942 |
_cBB _k658.84E9242 |
||
| 952 |
_w2006-08-27 _p000003302 _r2010-03-15 _40 _00 _u1701 _bMAIN _10 _o658.84 EVA _d2027-08-06 _70 _cMAIN _yBB _s2009-02-03 _l1 _aMAIN |
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| 999 |
_c1190 _d1190 |
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