000 | 01001nac a22002411u 4500 | ||
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010 | _a97013807 | ||
020 | _a0256228779 | ||
082 | 0 | 0 |
_a658.8 _bC5631 |
090 |
_c1189 _d1189 |
||
100 | _aChurchill, Gilbert A. | ||
245 | 1 | 0 |
_aMarketing : _bcreating value for customers / _cGilbert A. Churchill, Jr., J. Paul Peter. |
250 | _a2nd ed. | ||
260 |
_aBoston : _bIrwin/McGraw Hill, _cc1998. |
||
300 |
_axxiv, 630 p. : _bcol. ill., maps ; _c29 cm. |
||
440 | 0 | _aIrwin series in marketing | |
504 | _aIncludes bibliographical references (p. [587]-605) and indexes. | ||
650 | 0 | _aMarketing. | |
700 | 1 | _aPeter, J. Paul. | |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh023/97013807.html |
856 | 4 | 2 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh022/97013807.html |
942 |
_cBB _k658.8C5631 |
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952 |
_3inv2010 _w2006-08-27 _p000003303 _r2011-04-12 _40 _00 _u1700 _bMAIN _10 _o658.8 CHU _d2027-08-06 _70 _cMAIN _yBB _s2011-04-05 _l4 _aMAIN |
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999 |
_c1189 _d1189 |